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11/17/2003: "freedom of choice"

Just got this email from a friend:

Woah, just saw an ad for Miller featuring a remix (cover?) of Freedom of
Choice! There's a line of people falling over like dominoes except for this
one guy who has the freedom of choice to drink Miller beer. But does Joe
six-pack know that "freedom FROM choice is what you want"?


Can anyone tell me more about this? I liked the Swiffer commercial with 'Whip It'
(err, I mean 'Swiff It') just fine, but this seems like it's taking irony a bit too far!


Replies: 14 Comments

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hydrocodone said @ 09/18/2004 12:00 AM EST

I just saw this ad during SNL, and it sounded to me like they changed "he dropped dead" to "he dropped down"—anyone else hear this?

Gary said @ 03/07/2004 03:34 AM EST

I noticed this same thing! Miller has crushed all small breweries into bankruptcy and destroyed choice for the consumer. Almost everything is made by Miller or Bud-- read the label.

In the commercial the dominoes fall through a supermarket and you see on the wall the words "Choice Cuts".

The irony is unbelivable. Somebody at some ad agency is getting a huge laugh at Miller's expense. Brilliant.

Kevin Folta said @ 11/20/2003 04:51 PM EST

I felt the same way about Target's use of "Beautiful World" -- they conveniently left out the punchline of "it's a beautiful world... for you," which is of course "it's not for me."

Jody said @ 11/17/2003 01:47 PM EST

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